These products then become eligible for Amazon Prime, thus growing available assortment and selection for customers.Īmazon included Prime Video in the subscription. This service allows sellers to have an Amazon store and ship their products for a fee.

Amazon Prime Timeline 2005Īmazon launched their Prime subscription in February of 2005 at the initial price point of $79 a year, offering unlimited 2-day delivery on over 1 million in-stock items (or as they announced it “all-you-can-eat express shipping”).

So what exactly has it taken to get Amazon to the growth and dominance it has today? Let’s take a look at the ever-evolving benefits Amazon has added over the years to grow this program to over 200 million subscribers worldwide. Whether you’re a 1P or 3P seller on Amazon, it’s important to keep up-to-date on any Amazon Prime changes that may affect your brand’s potential customers. The subscription service continues to evolve the standard for promotional pricing, ecommerce subscriptions, and delivery. Amazon Prime has been around for a while now-over 17 years to be exact.

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